The hell...?

Gleaned from Marketing Magazine:

Bush, Saddam jolt Mexican drivers

Mexico City taxi drivers beware: International terrorist Osama bin Laden says drive nicely–or else.

A non-profit group promoting civic-minded behaviour in this tumultuous metropolis is channelling bin Laden, former Iraqi dictator Saddam Hussein, Mother Teresa and U.S. President George W. Bush to convince unruly drivers to change their ways.

The campaign by Muevete por Tu Ciudad–roughly translated as Do Something for Your City–was designed to improve everyday behaviour on the streets of Mexico City, where cars drift through red lights and some police can be paid to look the other way.

Organizers say their billboards and radio spots are designed to jolt the city’s jaded commuters, police and public-transit drivers into courteous behaviour. On one billboard, the image of Saddam warns passers-by: “You can generate chaos: Don’t you double park.” Mother Teresa yells out, “Don’t give bribes to the devil!”

Two radio spots parody Bush and bin Laden. “We are going to exterminate all of those who run red lights,” Bush warns in Spanish with a heavy American accent. “People who ask for bribes are going to be punished by me.... You are going to know what pain is.”

In another ad, the voice of bin Laden warns in Spanish: “I am going to come out of hiding to punish, the way they deserve, taxi and bus drivers that don’t drive well.”

–Associated Press

Next on the marketing roster:

"Bad drivers will be put into my special rehabilitation camps - gevalt!" - Hitler
"I will invade the cab and buses of the infidel drivers!" - Ghenghis Khan
"I'm gonna open a can o' whoop ass on the next guy who cuts me off!" - Ghandi