Friday, September 25, 2009

Cowboys and cookies, beefcake and biscuits

Corportate shilling? Maybe. But I like men and cookies and would do anything to push both upon the beefcake cookie monsters of the world. Nom nom nom.


As part of Harlequin’s 60th anniversary sampling campaign, Harlequin has partnered with Peek Freans Lifestyle Selections to offer Canadian women A Taste of Mischief through a unique co-branded promotion – and the fun starts this Saturday right here in Toronto!

Promotional Events & Highlights

Sampling at Indigo Stores – Sat. Sept. 26

Come check out the heroes of Harlequin’s Montana Royalty as cowboys, sheriffs, and princes greet customers with cookie samples at select Indigo stores this weekend. Staff at many other Chapters, Indigo and Coles locations across Ontario will also be distributing the sample packs. The Heroes will be at the following Indigo stores at 12pm this Saturday and Sunday:

· Scarborough Commons

· Yorkdale

· Square One


Launch Event at Yonge/Dundas Square – Wed. Sept. 30

Harlequin is hosting a live-sampling event at Yonge/Dundas Square on Wednesday, September 30. Highlights include:

· LiveEye segment with CP24’s Matte Babel (7:00 am – 9:00 am)

· Learn how to pose for a Harlequin cover and have your photo taken with our Harlequin Heroes. (10:00 am – 2:00 pm)

· Enjoy a musical performance by The Good Lovelies, a sassy and flirty bluegrass trio reminiscent of The Dixie Chicks (12:30 pm – 1:30 pm)

· Catch the Harlequin Heroes distributing sample packs (10:00 am – 2:00 pm; 3:00 pm – 7:00 pm)


peekfreans.ca – Sept. 8 - Nov. 15

If you haven’t done so already, visit peekfreans.ca to:

· Enter for a chance to WIN a trip fit for one of Harlequin’s Heroines

· Download Montana Royalty, a FREE exclusive eBook from Harlequin’s Intrigue series

· Create Your Harlequin Story by completing a short and simple questionnaire

· Tell us what tempts you by answering the Harlequin Romance Report questionnaire

· View photos from the Harlequin Hero events

· Learn about the better-for-you qualities of Peek Freans Lifestyle Selections cookies

1 comment:

Anonymous said...

Here's some pictures from the Harlequin Heroes at Indigo over the weekend:

http://www.flickr.com/photos/harlequinbooks/sets/72157622349605963/